Substack Link Types for EmbedAny: Feed, Post and Signup Form
This guide covers the Substack links that EmbedAny supports and what each one looks like on your store. For the full walkthrough, including a free method with Substack’s own embed code, read How to Embed Substack on Shopify.
The three link types
| Link | Example | Shows as |
|---|---|---|
| Publication | https://yourname.substack.com | A full feed that updates itself |
| Single post | https://yourname.substack.com/p/post-title | A post card |
| Signup form | https://yourname.substack.com/embed | An email signup box |
On a custom domain, use your yourname.substack.com address instead.
Step 1: Install EmbedAny
- Go to EmbedAny on the Shopify App Store
- Click “Add app” and follow the prompts
- The app starts working as soon as it is installed
Step 2: Paste the link and make it italic
- Open the page, product or blog post where you want the embed
- Paste the Substack link
- Select it and press Ctrl+I (Cmd+I on Mac) to make it italic
- Save

Publication link: a feed for your store blog
Best on its own page, for example Online Store > Pages > Blog. The feed shows your latest issues and picks up new ones as you publish.

Post link: one piece of writing
Best inside a related blog post or on a product page. The card shows the image, subtitle and a Read on Substack button.

Signup link: grow your list
Best on the home page, an About page or the end of a blog post. Visitors subscribe without leaving your store.

The same italic trick works with more than 800 other platforms.