How to Embed Rutube Videos on Shopify with EmbedAny

How to Embed Rutube Videos on Your Shopify Store

Want to showcase Rutube videos on your Shopify store? Whether you’re sharing product demonstrations, customer testimonials, or entertaining content from Rutube, adding these videos to your store can significantly boost engagement and conversion rates.

This step-by-step guide shows you how to embed Rutube videos anywhere on your Shopify store without writing a single line of code.

Step 1: Install the EmbedAny App

First, you’ll need to install EmbedAny from the Shopify App Store:

1. Visit EmbedAny on the Shopify App Store
2. Click “Add app” to install it on your store
3. Follow the on-screen instructions to complete the installation
4. Activate the app when prompted

Step 2: Find Your Rutube Video

1. Go to Rutube and find the video you want to embed on your store
2. Click the “Share” button beneath the video
3. Copy the full URL of the video (it should look something like https://rutube.ru/video/VIDEOID)

Step 3: Embed the Rutube Video on Your Store

Now for the magic part:

1. Go to your Shopify admin panel
2. Navigate to the page, product, or blog post where you want to add the Rutube video
3. In the text editor, paste the Rutube URL you copied earlier
4. Important step: Highlight the pasted URL and click the “Italic” button (or press Ctrl+I / Cmd+I)
5. Save your changes

That’s it! EmbedAny will automatically convert your italicised Rutube link into a fully interactive video player when your page loads.

Where to Use Rutube Videos on Your Store

Rutube videos can be embedded anywhere you can add text in Shopify:

• Product descriptions to showcase your product in action
• Blog posts to complement your written content
• About Us page to share your brand story
• Custom pages for tutorials or educational content

Why Embed Rutube Videos?

Adding Rutube videos to your Shopify store can:

• Increase time spent on your site
• Provide visual product demonstrations
• Build trust through visual content
• Share Russian-language content with your audience
• Improve conversion rates through engaging content

Troubleshooting Tips

If your Rutube embed isn’t appearing:

1. Make sure EmbedAny is properly installed and activated
2. Verify that you’ve italicised the Rutube link
3. Check that you’ve pasted the complete URL
4. Save and refresh the page to see your changes

With EmbedAny, embedding Rutube videos on your Shopify store is as simple as pasting and italicising a link. No technical skills needed!