Want to showcase Instagram posts on your Shopify store? Adding Instagram content to your product pages, blog posts, or any other part of your store can significantly boost engagement and provide social proof. This guide will show you how to embed Instagram posts on Shopify in just a few simple steps using EmbedAny.

Step 1: Install the EmbedAny App

Before you can start embedding Instagram posts, you’ll need to install the EmbedAny app on your Shopify store:

Visit EmbedAny on the Shopify App Store
Click “Add app” to install it to your store
Follow the installation prompts to activate the app

Step 2: Find the Instagram Post You Want to Embed

Now that you have EmbedAny installed and activated, you’ll need to:

Go to Instagram and find the post you want to embed
Click on the three dots (⋯) in the top-right corner of the post
Select “Copy Link” to get the URL of the post

This copied link is what you’ll use to embed the Instagram post on your Shopify store.

Step 3: Add the Instagram Post to Your Shopify Store

With the Instagram post link copied, you can now add it to your store:

Go to the admin panel of your page, product, or section where you want to add the Instagram post
Paste the Instagram link into the text editor
Italicise the link by selecting it and clicking the italic button (or using keyboard shortcuts: Ctrl+I or Cmd+I)
Save your changes

The link italicised in Shopify

That’s it! EmbedAny will automatically convert the italicised Instagram link into a fully interactive Instagram post when your page loads.

Instagram post embedded on the store

Where Can You Embed Instagram Posts?

You can add Instagram posts to various sections of your Shopify store:

Product descriptions
Blog posts
Custom pages
Collection descriptions
Homepage sections

Why Embed Instagram Posts on Your Shopify Store?

Social Proof: Show customers how real people are using your products
Customer Reviews: Encourage your happy customers to post a video review on Instagram and embed it on your store. It will build trust with your potential customers.
Fresh Content: Keep your store updated with new content from your Instagram feed
Engagement: Give visitors more ways to interact with your brand
Visual Appeal: Make your store more visually interesting with Instagram’s photos and videos

Tips for Embedding Instagram Posts

Choose posts that showcase your products in action
Mix user-generated content with your own posts
Update embedded content regularly to keep your store fresh
Select posts that match your brand’s aesthetic

By following these simple steps, you can easily incorporate Instagram content into your Shopify store, creating a more engaging shopping experience for your customers without any coding or technical skills needed.