How Enoksen Uses Shopify File Uploads in Their Shopify Store
Enoksen, a luxury watch brand, found a creative way to make their Shopify product pages more engaging by combining Shopify’s built-in file upload feature with EmbedAny.
How It Works
Shopify allows you to upload files directly from the admin dashboard:
- Go to Content → Files in your Shopify admin.
- Click Upload, and add your media like a video, PDF, image, or presentation.
- Once uploaded, copy the file link.

With EmbedAny, you can now take that link and embed it anywhere in your Shopify store, including product descriptions, blogs, or custom pages, without writing a single line of code.
Why This Matters for Product Descriptions
Normally, Shopify only allows embedded videos in product descriptions (you can’t directly upload and add like images). Moreover, you can’t embed slides, PDFs, GIFs, or other content. With EmbedAny, you can do it by pasting the link and italicizing it.
With EmbedAny, the process is much simpler:
- Upload your content to Shopify’s Files section.
- Copy the link.
- Paste it into your product description.
- Highlight the link and make it italic (Ctrl+I on Windows / Cmd+I on Mac).
That’s it. EmbedAny will automatically turn that link into a live, interactive widget inside your Shopify page.
You can upload and embed:
- PDFs for product manuals.
- Slides for presentations or guides.
- Videos for product demonstrations.
- Images for galleries or lookbooks.
Enoksen’s Unique Use Case
Enoksen uses this method to embed a looped video directly on their product page. The video showcases their watch in motion, giving visitors a dynamic, real-world feel of the product.
Beyond videos, Enoksen also uses Instagram embeds to display authentic lifestyle content and social proof.

But their most innovative use is leveraging Shopify’s file upload feature to host and embed their own videos, keeping everything within Shopify’s ecosystem while using EmbedAny to display it beautifully.
Takeaway
By combining Shopify’s native file uploads with EmbedAny, you can host and embed almost any kind of content, like videos, slides, PDFs, or images, directly inside your store and create an interactive, high-end product experience.