10 Father’s Day Advertising Ideas for Ecommerce Businesses

Promoting your Father’s Day deals through advertising is crucial in 2025’s competitive ecommerce landscape. With 75% of consumers celebrating Father’s Day and spending reaching record highs, smart advertising can connect your products with shoppers hunting for the perfect gift. In this guide, we’ll explore 15 advertising tactics – spanning paid ads, organic marketing, and influencer collaborations – to help you maximize your reach and ROI this Father’s Day.

We’ll dive into platform-specific tips (Instagram! TikTok! Email marketing and more) and highlight how embedding social content via EmbedAny and creating quick landing pages with Canvify can boost your campaign performance. These ideas will help you cut through the noise and get the right message in front of the right audience at the right time.

1. Targeted Facebook & Instagram Ads

Leverage the powerful targeting of Facebook and Instagram to run ads specifically aimed at shoppers likely to buy Father’s Day gifts. Use Facebook Ads Manager to create audiences such as: women aged 25-45 (since spouses and daughters often buy gifts), or men 25-34 (as they might buy for fathers or themselves if they are dads).

Craft ad creatives that resonate – e.g., carousel ads showcasing multiple gift items with captions like “Because Dad deserves the best” or a video ad featuring a heartfelt father-child moment highlighting your product. Use interest targeting too (e.g., target users interested in “Fatherhood”, “Gifts for Men”, or relevant hobbies like fishing, tech, etc., depending on what you sell). Be sure to highlight any special offer: “20% off until June 15” or “Free Shipping for Father’s Day”.

Also, implement retargeting: show ads to people who visited your site or added to cart but didn’t buy, reminding them “Still looking for Dad? It’s not too late!” Facebook and IG ads remain effective (yes, still!) for their wide reach and robust data – and a well-targeted Father’s Day campaign can yield great results if started early enough to catch gift shoppers.

2. Google Search and Shopping Ads for “Father’s Day” Shoppers

Capture the high-intent customers by running Google Ads on search and shopping. Bid on keywords that people use when looking for gifts, such as “Father’s Day gifts 2025”, “best gifts for dad”, or more niche terms if you have a specific product category (“golf gifts for dad”, “personalized gift for father”). Create compelling text ads that include your promo: e.g., “Unique Father’s Day Gifts – Fast Shipping & Gift Wrap Available!” so that your ad stands out. Ensure you use ad extensions like sitelinks (link to your Father’s Day collection page, gift guide, etc.) and callouts (“Free Shipping over $50”, “Arrives by Father’s Day”). If you have a product feed, enable Google Shopping ads showcasing product images and prices – many shoppers will browse those visuals. Given that searches for online Father’s Day gifts jumped significantly in recent years, being present on search results is key.

Don’t forget Bing/Microsoft Advertising too – it can be cheaper and also capture some gift searchers (especially if your target demo skews slightly older who might use Bing). Finally, schedule your ads: increase bids or ensure ads run during peak searching times (end of May through mid-June), and consider upping bids on mobile if your site is mobile-optimized (since many will search on their phones).

3. Eye-Catching Instagram Reels and Story Ads

Instagram is a visual playground, and for Father’s Day you can create Reels ads or Story ads that feel native and engaging. For example, make a short Reel (15-30 seconds) that shows a rapid montage of “gift unboxing by dads” or a before/after transformation (dad before your product vs after). If you have an emotional angle, a quick video of kids giving dad a gift from your store and his delighted reaction can tug heartstrings.

Use text overlays like “Surprise Dad this Father’s Day!” and include a clear call-to-action (e.g., “Shop Now”). Story ads can be interactive: use the polling sticker or quiz sticker in Instagram Story ads to engage viewers (e.g., “Which gift would your dad love? [Option A / Option B]”). Even if it’s an ad, people can interact with it, which makes it feel less like an ad. Ensure your branding and offer are clear at the end of the video (have a final card with your logo and discount code if any).

Because Instagram is heavily used by younger adults, it’s a great place to reach daughters/sons in their 20s and 30s shopping for dad. Pro tip: test a few creatives – something humorous (like a quick skit of a dad joke turning into a gift promo) versus something sentimental – and see which resonates more with your audience.

4. TikTok Ads and Challenges

TikTok is the hub of viral content and younger audiences, but it’s increasingly a shopping influencer too. Create a TikTok advertising campaign that either uses in-feed video ads or partners with TikTok creators for a promoted challenge. A straightforward approach is an in-feed ad that mimics TikTok style (e.g., a quick, catchy video with trending music showing “What I’m Getting My Dad for Father’s Day – in 15 seconds”).

Show your product in action, add some text like “Father’s Day Gift Idea 👉 (your product)”, and include a snappy hook in the first 3 seconds to grab attention (maybe a bold statement like “Dads DON’T want another tie 🎁” then show your cool product instead). Alternatively, collaborate with TikTok influencers (especially those known for family or gift content) to do a sponsored challenge or trend. Perhaps a #GiftDadTransformation trend where people show their dad using the gift and looking happier/cooler after. TikTok’s algorithm can spread content fast, so even some organic posts with the right hashtags and sounds could blow up.

Use TikTok’s Ads Manager to target interests like “Family” or relevant niches. And importantly, if you run TikTok ads, ensure your landing page is mobile-friendly and quick (again, you might use a Canvify-published page for a tailored mobile landing experience). TikTok users expect snappy, fun content – so your ads should feel like TikToks, not traditional commercials.

5. Influencer Collaborations & Sponsored Content

Influencer marketing can serve as both advertising and social proof. Identify a few influencers or content creators in your niche who align with your brand and have an audience that includes gift-givers. These could be parent bloggers, YouTubers, Instagram dads, or even TikTok comedians who often do “dad content”. Arrange a collaboration where they feature your product as a great Father’s Day gift.

For example, a tech YouTuber could do a “Top 5 Father’s Day Gifts for Techie Dads” video featuring your gadget (with a special discount code for his viewers), or a lifestyle Instagrammer might post a heartfelt story about gifting your product to their dad or using it as a dad themselves, tagging your brand. You might pay them or just provide the product depending on their size.

Ensure they disclose the partnership per guidelines (authenticity is key). Often, influencer content can be repurposed – ask if you can share their post or embed it on your site. In fact, with EmbedAny(embedany.com ), you could embed the Instagram post or YouTube video review directly on your landing page or product page, adding credible social content that visitors can see (which is great since nearly 42% of people trust UGC in ads more than brand content). Track performance via unique affiliate links or codes. A well-chosen influencer not only drives immediate sales from their followers but also gives you valuable content and brand awareness in communities that trust that influencer’s opinion.

6. Pinterest Boards & Promoted Pins

Pinterest is a goldmine for gift inspiration. Many shoppers (especially women) use Pinterest to discover gift ideas. Create Pinterest boards themed around Father’s Day – for example, “Father’s Day Gift Ideas 2025” with sections or pins for different dad interests: gadgets, cooking, fashion, fitness, etc. Pin your own product images (lifestyle shots work well) with descriptions that include keywords like “Father’s Day gift for _____”. Also pin general inspiration or complementary items to make the board genuinely useful, not just self-promotional.

Then, consider Promoted Pins (Pinterest’s ad format) for some of your best pins. You can target them to audiences searching for related terms. For instance, if you sell grilling equipment, promote a pin of a grill set with caption “Ultimate BBQ Grill Tools – Perfect Father’s Day Gift for Grill Master Dads” targeting keywords like “grilling gifts” or “gifts for dad who loves to cook”. Promoted Pins can have a longer lifecycle because even after the ad period, they might get repinned and circulate organically. Ensure the pins link to the relevant landing page on your site (perhaps a Father’s Day category page).

Another tip: make some Pinterest-style images (tall vertical images) for your products or gift guide, since tall images perform well on Pinterest. If design isn’t your forte, you can make these in Canva easily. In summary, don’t overlook Pinterest – it’s less saturated with ads than Facebook and can directly reach people in “discovery mode” for gifts.

7. Content Marketing & SEO (Blog Posts, Gift Guides)

Advertising isn’t only about paid placements – creating content that ranks or attracts readers organically is a long-term play that can pay off annually. Write and promote SEO-optimized blog posts related to Father’s Day and your niche. For example, a brewery or beer subscription service could publish “Top 10 Craft Beers to Gift on Father’s Day” (featuring their own offerings of course), or a tech company might do “How to Choose the Perfect Gadget for Your Dad”.

Optimize these posts with keywords like “Father’s Day gift ideas for [audience]” etc., and share them on social media and in newsletters. Even if they don’t rank #1 immediately, they add depth to your site and can be repurposed year after year. Another content angle is guest posting or PR: pitch a unique story or tip list to online magazines or blogs (“Our CEO’s Guide to Sustainable Father’s Day Gifts” or a data-driven piece like “According to our survey, X% of dads secretly wish for Y”). Getting featured can earn you backlinks (good for SEO) and referral traffic. Also, update your store’s FAQ or blog with any holiday-specific info (“Father’s Day Shipping Deadlines”, “Gift Wrapping Options for Father’s Day”) – this not only helps customers but could draw some search traffic.

While content marketing is not a quick win like an ad, it supports your advertising by providing assets to share and helps capture people who search for advice rather than specific products. Crosslink your content (for instance, your gift guide should link to product pages and vice versa) to create a net that guides readers toward making a purchase.

8. Retargeting Ads with Dynamic Content

Not everyone will buy on their first visit, even if they came through an ad or your site. Set up retargeting campaigns on platforms like Facebook/Instagram, Google Display Network, or even TikTok to re-engage those who showed interest. Use dynamic ads if possible: for example, Facebook Dynamic Product Ads can show the exact products someone viewed on your site (“Still thinking about this Father’s Day Gift? It’s waiting for you!”).

You can also get creative: show a carousel of items they looked at with a message like “Dad would love these – grab them before they’re gone!” If you have enough data, segment your retargeting by behavior: one audience for those who viewed products but not cart, another for cart abandoners. For cart abandoners, include maybe an incentive (“Come back for 10% off your order – use code DAD10”) to sweeten the deal, as long as it doesn’t train customers to always wait for a coupon.

Google Display retargeting could show banner ads on other sites with a nice Father’s Day graphic and a reminder of your brand. Frequency capping is wise so you don’t overdo it. Additionally, use email retargeting: send cart recovery emails that specifically mention Father’s Day deadlines (“Your gift for Dad is almost yours – complete checkout by Friday to get it in time!”). Retargeting ensures your earlier advertising efforts aren’t wasted – it nudges warm prospects to return. Given that shoppers are inundated with options, a gentle reminder can make the difference, especially as the countdown to Father’s Day ticks down.

9. Leverage Social Proof in Ads and Landing Pages

We’ve touched on UGC and embedding social content on your site, but you can also bring that social proof into your advertising messages. For example, include a short testimonial from a happy customer (or an influencer quote) in your ad copy or creative: ““Got this for my dad and he uses it every day!” – Jenna, ★★★★★”. Seeing real praise can tip people over the edge. In video or carousel ads, you might include one card or segment that shows a user photo or a quote. On the landing page side, make sure when people click your ad, they see reinforcement like reviews, customer photos, or trust badges.

EmbedAny(https://apps.shopify.com/embed) can help here by pulling in a feed of latest reviews or unboxing videos directly onto the page. If you ran a giveaway or contest earlier (from our giveaway ideas blog), you can even embed that social content for authenticity. The reason this matters: shoppers are skeptical of ads, but ads featuring UGC can have 4x higher click-through rates. So consider running some ads that literally are repurposed posts from your happy customers – for instance, a Facebook ad that is actually a shared Instagram post from a customer raving about your product as a gift.

Always get permission for using UGC in ads, of course. This blend of advertising + social proof can improve your conversion funnel: the ad draws them in, and the landing page closes the deal with evidence that “real people love this.” It’s a potent combo for Father’s Day when trust and sentiment play a big role in purchase decisions.

10. Dedicated Father’s Day Landing Pages for Ad Traffic

When running multiple campaigns, it’s often worth creating a dedicated landing page for Father’s Day that aligns with your ads. Instead of sending people to your generic homepage, a tailored landing page can speak directly to the ad audience (“Welcome, Father’s Day shoppers!”) and showcase a curated selection of products or a specific offer. You might have a general Father’s Day promo page, but consider: if you run an ad about “Gifts for Techie Dads”, link to a landing section featuring your tech gifts with copy that continues the narrative from the ad. Building these pages doesn’t have to be hard – this is where Canvify comes in handy. You can design a landing page in Canva (maybe using one of their pre-made templates for “Father’s Day sale” or similar), add images of your products, some text about the offer, and then use Canvify to publish it as a page on your store. It’s much faster than coding a new page from scratch and ensures a great design.

The landing page should have a clear call to action (like product listings with “Add to Cart” buttons or a prominent shop now button). Also, minimize navigation links (to keep them focused). Essentially, treat it like a focused sales page. By aligning the messaging and visuals from ad -> landing page -> checkout, you’ll likely see higher conversion rates. Plus, you can more easily track performance per campaign when each ad or ad set has its own relevant landing page. It’s a bit of extra work, but in a competitive holiday, that personalization can set you apart.

Final Thoughts

Whichever advertising tactics you choose, ensure your messaging is consistent and your tracking is set up. Use UTM parameters on all your ad links to measure which channels and ads are driving results. And remember to coordinate with your promotional strategies and any giveaway efforts – a holistic approach where ads amplify your promotions and vice versa will yield the best outcome. By embedding live social proof via EmbedAny and swiftly crafting custom pages with Canvify, you blend creativity with tech to make your Father’s Day ads not just seen, but also trusted and effective. Here’s to a successful campaign that makes dads everywhere smile – and boosts your ecommerce revenue in the process!