How and Why to Embed Substack into Your Shopify Store?

If you’re like me, always looking for ways to engage your audience and blend content with commerce, then you’ve probably thought about newsletters. And in my case, I’ve found Substack to be one of the most powerful tools for building a loyal subscriber base. But what happens when you’re running a Shopify store and writing on Substack? Shouldn’t they work together? That’s exactly what I’m here to talk about.

In this post, I’ll walk you through why embedding Substack into your Shopify store can be a game-changer and how tools like EmbedAny make it incredibly easy to do so.

What is Substack and Why Is It So Popular?

Substack is a newsletter platform where creators can publish and monetize their written content. Whether you’re a writer, journalist, or even an entrepreneur, Substack gives you a direct line to your readers right in their inbox.

It’s more than just a blog; it’s a personal media channel that builds trust and repeat engagement. And with monetization options baked right in, it’s no surprise that thousands of niche creators and businesses are using Substack to stay top-of-mind.

Why Stores Want to Integrate Substack into Shopify Stores

Painters, musicians, influencers etc who engage their audience through Substack want to bridge the gap between storytelling and selling. Substack lets you engage an audience through thoughtful content, while Shopify powers the storefront side of things.

But here’s the problem: they are living in silos. Readers on Substack don’t always know about the Shopify store, and Shopify customers don’t end up seeing the value-packed newsletters from Substack.

So, EmbedAny combines them.

What Are the Benefits of Embedding Substack in Shopify?

1. Unify Your Audiences
   By embedding your Substack newsletter in your Shopify store, you create a two-way bridge. Substack readers discover your products, and store visitors discover your content. This means you’re no longer running two separate ecosystems and everything supports your brand holistically.

2. Build Long-Term Relationships
   Unlike ads or random blog posts, newsletters build long-term relationships. You’re showing up regularly in your reader’s inbox, keeping them engaged even when they’re not actively shopping.

3. Better Storytelling = Higher Conversions
   Through Substack, you can tell the story behind your products. Think behind-the-scenes insights, founder stories, user journeys — whatever fits your brand. This kind of emotional storytelling boosts trust and can translate to higher sales.

4. Smart List Building
   Most e-commerce email marketing is pushy and sales-driven. Substack feels different since it’s content-first. Embedding your Substack signup form or latest posts on Shopify helps you build a warm email list that converts better over time.

What Kind of Stores Benefit Most from Substack Integration?

Honestly, almost any niche store that uses content marketing can benefit. But here are some real standouts:

• Bookstores & Publishers: Share reading lists, author interviews, or literary commentary.
• Beauty & Skincare Brands: Weekly skincare routines, ingredient breakdowns, or beauty tips.
• Wellness & Lifestyle: Mindfulness blogs, fitness tips, and routines.
• Fashion Brands: Style advice, lookbooks, and behind-the-scenes fashion week posts.
• Artisan & Handmade Products: Crafting process, artist bios, and materials sourcing.

These are the kinds of brands where storytelling sells, and Substack is storytelling done right.

How I Embedded Substack Using EmbedAny

I discovered a super simple way to integrate Substack using EmbedAny. Here’s what I tested:

Embedding the Main Newsletter

I pasted the main Substack newsletter link into EmbedAny, and it created a newsletter widget I could paste into any Shopify section. It looked clean, pulled in the latest issues, and had a clear Subscribe CTA.

Embedding Individual Substack Posts

For more control, I embedded individual posts into Shopify using EmbedAny. Each post turned into a content card with the title, image, and description — great for featured blog sections or homepage grids.

Creating Layouts and Grids

Using multi-column layout options, I arranged 3 or more Substack cards into a content grid. This worked perfectly for my blog section or even under product pages where I wanted to show relevant insights or stories.

Check this video tutorial on embedding any links to Shopify using EmbedAny:

Bring Substack & Shopify Audiences Together

If you’re building a brand on Shopify and creating content on Substack, don’t keep them apart. They serve the same mission: to inform, connect, and convert.

Embedding Substack into your Shopify store isn’t just a smart marketing move, it’s a way to align your message and medium in one place (and potentially increase Substack subscribers too). Whether you want to build community, grow your newsletter, or drive sales with stories, this integration helps you get there.

And with tools like EmbedAny, it’s easier than ever.

Stay tuned for the next blog, where I’ll walk you through the step-by-step process of integrating Substack with Shopify — even if you don’t know how to code.

Let’s bring your audience closer, one post at a time.