How to Embed HubSpot Forms on Your Shopify Store: 3 Methods

Embedding HubSpot forms on your Shopify store opens up a powerful way to collect leads, build your email list, and grow your brand. Yet many merchants struggle with data transfers, buggy integrations and limited flexibility when using the native Shopify-HubSpot apps. That’s why embedding your HubSpot forms via EmbedAny (our #1 recommended method) offers a simple, reliable alternative.

In this detailed post, we’ll walk you through why HubSpot + Shopify can be tricky, compare options, and show you step-by-step methods to embed forms starting with EmbedAny and then diving into more advanced integrations.

Lead Capture With HubSpot Forms in Shopify

Your Shopify store is a conversion engine: traffic comes in, products go out, and ideally, you capture leads and customer data along the way. A well-placed HubSpot form can:

• Capture visitor information (email, name, purchase intent)
• Feed your CRM for segmentation, automation and remarketing
• Turn casual visitors into subscribers and future customers

However, if the form doesn’t integrate smoothly or data doesn’t transfer reliably, you lose trust and leads. Multiple reviews show the native Shopify–HubSpot integration fails to sync orders reliably and causes data gaps. So, embedding forms smartly and ensuring data integrity becomes essential.

Method #1 (Recommended): Embed HubSpot Forms with EmbedAny

The simplest, most flexible way to add HubSpot forms into your Shopify store is via the EmbedAny app. Here’s how you do it and why it works so well.

• No heavy data sync required. Just embed the form and let HubSpot handle the submissions.
• You remain in control of where the form appears (product page, blog, pop-up, landing page).
• You avoid the common sync errors and limitations that many merchants report with the native integration.
• It’s fast to set up, especially if you want to embed a single or a few forms quickly.

Step-by-Step: How to embed a HubSpot form using EmbedAny

1. Install the EmbedAny app in your Shopify store.
2. In HubSpot, go to Marketing → Lead Capture → Forms, or wherever your form lives. Copy the share link or embed URL for the form.
3. In Shopify, open the page or product where you want to embed the form.
4. You can either embed this form on your store’s pages or product descriptions.
5. In the editor, paste the HubSpot form URL and italicize the URL (EmbedAny uses that formatting to detect and convert).
6. Save, publish, and test the form submission.
7. In HubSpot, verify that submissions arrive and appear in your contact list, and optionally set up a workflow or list based on the form.

Watch this quick tutorial to understand:

Where to place your form

• Homepage hero to collect “Join our list for early access”
• Product pages for pre-orders or notify when restocked
• Blog sidebar for newsletter signups
• Landing pages for downloads, guides or gated content
• Pop-ups for exit intent or timed promotions

Best Practices

• Keep the form fields minimal (name + email + one other field).
• Make sure the form visually matches your store’s theme. Use colors, font size, and spacing that feel native.
• Add a short headline above the form explaining the benefit (“Get first access to new arrivals”).
• Set up a thank-you page or redirect after form submission so that HubSpot tracking knows the conversion.

Embedding a HubSpot form via EmbedAny gives you lead capture with high flexibility and low setup friction.

Method #2: Use the Native HubSpot–Shopify Integration

If you’re invested in full CRM automation and syncing orders, carts, and contacts, the official HubSpot Shopify integration might appeal but proceed with caution.

What the integration offers

• Automatic sync of Shopify Customers, ⇔ HubSpot Contacts, Orders ⇔ , Deals, or Orders.
• Add HubSpot tracking code to your Shopify store, build dashboards and segment your audience.
• Use HubSpot workflows and lists based on Shopify activity (first purchase, cart abandonment, high-value order).

What many merchants find difficult

• Reports show orders are not searchable, or order data arrives late or incomplete.
• Custom fields or metafields in Shopify often don’t sync into HubSpot.
• Setup requires more technical access, and many brands end up needing developer help.
• For simple forms or lead capture, this may be overkill and cause unnecessary complexity.

When this method makes sense

Choose this option if you:

• Use HubSpot as your CRM and want full eCommerce data (orders, lifetime value) inside HubSpot.
• Are comfortable with complex setups or have developer resources.
• Need autopilot workflows that trigger based on purchases or product interest.

If your focus is mostly lead capture and email list growth, the embed method (Method #1) is likely better.

Method #3: Manual Embed Code + Custom Page Layout

For those comfortable editing HTML/sections in Shopify, you can manually embed the HubSpot form code (source). This gives full control but requires more technical effort.

How to do it

1. In HubSpot, go to the form → Actions → Share → Copy the embed code.
2. In Shopify Admin → Online Store → Pages (or theme editor section) → click Show HTML / code view.
3. Paste the embed code where you want the form to appear.
4. Style with custom CSS to match your site.
5. Publish and test submissions in HubSpot.

Pros & cons

• Pros: Full control over placement, styling, and fields.
• Cons: Requires HTML/CSS knowledge, updates to the form may require re-embedding if you change the layout, and the embed code might require maintenance.

This method is best if you have unique design needs or want the form very tightly integrated with your page layout.

Choosing the Right Method for Your Shopify Store

Here’s a quick table to help you decide which method fits your needs:

Requirements	Use EmbedAny	Use Native Integration	Use Manual Embed Code
Quick embed of 1-2 forms	✅ Yes	⚠️ Possible, but overkill	✅ Yes (tech needed)
Full eCommerce data sync (orders etc)	❌ Limited	✅ Full but complex	❌ Same limitations
Low technical effort	✅ Very low	⚠️ Moderate to high	❌ High
Control over styling & layout	✅ Good	⚠️ Limited	✅ Maximum
Lead capture focused	✅ Best choice	✅ Good, but heavy	✅ Good

Common Pitfalls & How to Avoid Them

• Ensure the domain you embed the form on is added in HubSpot’s trusted domains, otherwise submissions may be flagged.
• Check that the HubSpot tracking code is installed on Shopify so form submissions and page tracking work
• Clean up old contact records and duplicates before syncing, especially if you plan full integration.
• If using the native app, test whether order data is searchable in HubSpot. Some merchants reported order search failures.
• Keep field counts minimal. Too many fields reduce conversion.
• Match the form’s design to your store theme—consistency builds trust.
• For more information, read this guide by Hubspot (link) in embedding forms in external websites.

Example Use-Cases for HubSpot Forms on Shopify

• Pre-order notification: Add a HubSpot form on an out-of-stock product page: “Enter your email to be notified when this item is back.”
• Newsletter signup pop-up: Use EmbedAny or embed code in your footer: “Join our VIP list for early drops and 10% off.”
• Checkout cross-sell opt-in: After purchase, present a form to “Join our community and get style tips.”
• Blog gated download: On a fashion or lifestyle blog page, embed a form offering a “2025 Style Guide PDF” in exchange for email.

These help capture leads and feed them into HubSpot workflows or lists automatically.

Final Thoughts

Embedding HubSpot forms on Shopify doesn’t have to be complicated and you don’t need to wait for perfect order data sync to start capturing leads effectively. For most merchants, using EmbedAny to embed HubSpot forms is the fastest and most reliable way to collect data intentionally provided by your customers. Once you’ve got lead capture working well, you can consider deeper integrations with the full Shopify-HubSpot app if you need order-level data and advanced automation.

Get started today: add your first HubSpot form with EmbedAny, test the flows, and you’ll begin collecting leads, building your list, and setting the foundation for powerful CRM automation—without the headaches others report.